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PM Modi announces Ayush Mark, says India witnessing unprecedented growth of sector

Inaugurating the Global Ayush Investment & Innovation Summit 2022 at Gandhinagar in Gujarat, Prime Minister Narendra Modi said that India is already witnessing unprecedented growth in the production of Ayush

Inaugurating the Global Ayush Investment & Innovation Summit 2022 at Gandhinagar in Gujarat, Prime Minister Narendra Modi said that India is already witnessing unprecedented growth in the production of Ayush medicines, supplements, and cosmetics.

“In 2014, where the Ayush sector was less than $3 billion, today it has increased to more than $18 billion. An unprecedented effort has been made in the past years to promote the export of Ayush products,” Modi commented.

The 3-day Ayush global summit will witness a dialogue with entrepreneurs, industry, startups and other stakeholders to encourage them to increase investment for innovation in Ayush as the sector continues to showcase colossal room for growth.

Moreover, many new initiatives in the Ayush sector were announced by the Prime Minister, the first being a special Ayush mark for Ayush products. This will give people all over the world confidence in quality Ayush products. The government will develop a network of Ayush parks to encourage the promotion, research, and manufacturing of Ayush products across the country.

A new category named ‘Ayush Aahar’ was announced which will greatly facilitate the producers of herbal nutritional supplements.

Further, another major initiative for foreign nationals who want to come to India to take advantage of Ayush therapy was announced.  India will soon introduce a special Ayush visa category. Describing the current age, the era of unicorns, the Prime Minister informed that in the year 2022itself, so far 14 start-ups from India have joined the Unicorn Club.

“I am sure unicorns will emerge from our Ayush start-ups very soon,” PM Modi stated.

The Prime Minister also distributed awards to the winners of the ‘Ayush Start-up Challenge’ organized by the All India Institute of Ayurveda (AIIA) in association with Start-up India.

Addressing the event, Union Minister of Ayush, Sarbananda Sonowal said, “Global Ayush Investment & Innovation Summit is expected to develop awareness among stakeholders about the business opportunities, encouraging young entrepreneurs to use modern technologies and modern innovations to highlight opportunities at the global level. The deliberations in the Summit are expected   to   educate   the   young   entrepreneurs   about   the   various   possibilities   of   business development in the Ayurveda sector.”

The three-day summit will witness 5 plenary sessions, 8 roundtables, 6 workshops, and 2 symposiums, with the presence of around 90 eminent speakers and 100 exhibitors.

The Summit will help uncover investment potential and give a fillip to innovation, research & development, start-up ecosystem, and the wellness industry.

It will help bring together industry leaders, academicians, and scholars together and act as a platform for future collaborations.

First Published: 20th April, 2022 18:54 IST

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