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Meghalaya CM Conrad Sangma in Delhi to promote state’s delicious pineapples

First Published: 23rd June, 2024 19:33 IST

CM Sangma visited Safal outlet in South Delhi’s upmarket Pandara Road to promote the Meghalayan pineapple known for its exceptional sweetness with a Brix value of 16 to 18+

Meghalaya Chief Minister Conrad Sangma is in New Delhi promoting the Meghalayan pineapple and finding market for the organically produced fruit known for its exceptional sweetness with a Brix value of 16 to 18+. Brix is a measure of sweetness, flavour and maturity in fruits.

“Meghalaya produces a lot of pineapples and other fruits as well as their products. However, the challenge lies in effectively marketing and connecting them with the end customer. That’s why the Meghalaya government has been taking numerous initiatives over the past three years, including organizing events like the Pineapple Festival held in Delhi last year, which will be hosted again this year. Additionally, we are partnering with various food chains and organizations that have large outlets across the country to ensure proper supply chain management and logistics,” CM said after visiting a Safal outlet in South Delhi’s upmarket Pandara Road area.

“At present the Safal outlet features the Meghalayan pineapple on a trial basis with an initial quantity of 250 kgs. I’ve been informed by Mr. Manish Bandlish, the Managing Director of Mother Dairy, that the response has been fantastic, and we are excited to introduce more products from our agricultural community to the rest of the country,” CM added

The organically grown pineapples from Meghalaya is already being exported to Abu Dhabi.

CM Sangma said that Safal has introduced Meghalaya pineapples sourced from Muktidata Multipurpose Cooperative Society in Tikrikilla, West Garo Hills, for customer sensory testing at its stores. Customers have been giving positive feedback on the quality and taste of the Meghalaya pineapples.

The Meghalaya Government in a statement further said, “The government will continue to facilitate farmers and cooperatives from other regions of Meghalaya to create a standard value chain, ensuring the fruit is regularly available to customers in Delhi. With two pineapple seasons in the state, efforts will also be made to supply winter pineapples from November to February across the country.”

These delectable tropical fruits are celebrated for their distinctive flavor and vibrant golden, yellow flesh. When fully ripe, the fruit is almost fiberless and very juicy, with low acid content of 0.6-1.2%. The fruits are transported to national and international markets with great effort, including crossing rivers and the natural terrain, carried downhill to reach the markets across India. An IQF (Individual Quick Freezing) facility has been set up in Umdihar cooperative society, which has processed more than 250 MT of pineapple, with plans to process more than 600 MT this year, sourcing from multiple farmer cooperatives in both the Khasi and Garo Hills regions.

Safal is the largest retail chain of fresh fruits and vegetables in Delhi. At present, Safal has 400 retail outlets in Delhi, Noida, Ghaziabad, Faridabad, Gurgaon.



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