A venture of the region’s biggest media group, Pride East Entertainments Private Limited, Northeast Live is the first satellite English news channel covering the eight states of the Northeast. Its available on most digital platforms (Tata Sky Channel No 1971, Airtel DTH Channel No 645 and ACC Channel No 008) and is the fifth television channel of the Pride East Group, headed by its dynamic CMD, Ms Riniki Bhuyan Sharma.
The objective of the Channel, NORTHEAST LIVE, is to be the voice of the 45 million people of the vibrant Northeast, champion their interests, highlight their aspirations, and lobby with everyone, powerful or otherwise, to ensure the eight states and its people develop and progress. The Channel aims at entertaining the viewers with news, views, music, sports and several weekend shows. The channel also broadcasts special news bulletins in Hindi to cater to the region’s sizeable Hindi-speaking viewers.
Besides, NORTHEAST LIVE is making a sincere attempt at decoding issues in the region with the 90-minute flagship discussion show, NORTHEAST TONIGHT, anchored by veteran journalist, author, and television talk show host, WASBIR HUSSAIN, who is also the Channel’s Editor-in-Chief.
The region’s unique blend of people are passionate about many things — music, sports, food, and their distinct and vivacious culture. To cater to their expectations, NORTHEAST LIVE has designed quite a few exclusive shows — JAMMING WITH D’COM, an hour-long western music show that features the region’s top bands and solo performers; NE KITCHEN presenting Northeast India’s distinctive cuisine; a 60-minute programme called BEYOND THE BITES wherein four invited panellists speak on a chosen subject and interact with a live studio audience; GOOD LIFE – THE HEALTH SHOW, a show providing opportunities for viewers to ask health related questions and seek advice from Medical Practitioners on show. Apart from these NORTHEAST LIVE has other programmes like SPORTS ZONE, highlighting the region’s sporting scenario and its heroes, WORLD TODAY a show with stories from around the world and E-TIME a biweekly, showcasing news from entertainment and glamour industry.
NORTHEAST LIVE has a simple but focused aim — to present viewers in the region with a news channel that’s a complete package, a good mix of news, information, knowledge and entertainment. A channel that the people can consider their own. Hence the tagline – NORTHEAST LIVE – Your Station, Your Voice.