A venture of the region’s biggest media group, Pride East Entertainments Private Limited, Northeast Live is the first satellite English news channel covering the eight states of the Northeast. Its available on most digital platforms (Tata Sky Channel No 1976, Airtel DTH Channel No 645, ACC Channel No 008, Dish TV Channel No 1539 and Videocon D2TH Channel No 1539) and is the fifth television channel of the Pride East Group, headed by its dynamic CMD, Mrs Riniki Bhuyan Sharma.
The objective of the Channel, NORTHEAST LIVE, is to be the voice of the 45 million people of the vibrant Northeast, champion their interests, highlight their aspirations, and lobby with everyone, powerful or otherwise, to ensure the eight states and its people develop and progress. The Channel aims at entertaining the viewers with news, views, music, sports and several weekend shows. The channel also broadcasts special news bulletins in Hindi to cater to the region’s sizeable Hindi-speaking viewers.Besides, NORTHEAST LIVE is making a sincere attempt at decoding issues in the region with the 90-minute flagship discussion show, NORTHEAST TONIGHT, anchored by veteran journalist, author, and television talk show host, WASBIR HUSSAIN, who is also the Channel’s Editor-in-Chief.
The region’s unique blend of people are passionate about many things — music, sports, food, and their distinct and vivacious culture. To cater to their expectations, NORTHEAST LIVE has designed quite a few exclusive shows. NORTHEAST LIVE has a simple but focused aim — to present viewers in the region with a news channel that’s a complete package, a good mix of news, information, knowledge and entertainment. A channel that the people can consider their own. Hence the tagline – NORTHEAST LIVE – Your Station, Your Voice.